Skill
2 weeksOne-time build your team runs.
You own at the endEverything: the system, the Voice Print, the Rule Registry
ENGAGEMENTS
How engagements work.
No forms that lead to a pitch deck. Here's the full shape of every engagement before you ever talk to me. Regardless of class, every engagement starts the same way: the free sample.
Build, sprint, run, or found.
Four classes, one entry point. Every engagement starts with the free sample, and week 1 is always Encode.
Revival
2 weeksFixed-scope sprint on your existing body of work.
You own at the endThe sequence and your Reference Library
Engine
OngoingMonthly done-for-you production.
You own at the endYour Rule Registry and Reference Library, growing every month
OS
4 to 6 weeksInfrastructure build your business lives in.
You own at the endEverything, with optional ongoing operations
The flow, start to steady state
01Send 1 piece of work. Sample back in 48 hours.
02Sample passes your review. 1 call to scope tool and volume.
03Terms scoped to your situation. No menu packages.
04Week 1 is always Encode: Reference Library and Rule Registry first.
05From week 2, you review pass/fail reports, not drafts.
The Ownership Clause
You keep the system.
Voice Print, Reference Library, Rule Registry, Skills. If we stop working together, all of it stays with you.
Questions
Questions about engagements.
What does the scoping call cover?
Which tool fits your situation, the volume you need, the sources you'll feed it, and the shape of the engagement. It only happens after you've seen your sample and want to go further.
How do revisions work?
Notes become rules, not tickets. Every revision you give is encoded into your Rule Registry as a permanent rule, so the same correction never has to be made twice.
What are the minimum inputs you need?
1 hour of you talking, or 1 piece of your work. Any of the 3 Sources: what you say, what you write, or what you sell. No published content library required.
Every class starts the same way: send me 1 piece of your work and get it back in your voice within 48 hours. How the free sample works.