The repeat-note tax
Every correction you have given twice is a rule that was never written down anywhere. It names them and multiplies the revision rounds by 12 months.
What your content setup costs per published piece, and what you own if you stop paying.
What you actually pay per published piece, what you still own if you stop paying, and whether your current setup is worth keeping. It interviews you first, then does arithmetic you can put in front of someone.
Nobody quotes you a price per published piece. They quote a monthly number and leave the division to you, which means it never happens.
2 phases, 1 paste. Give it 10 minutes.
Paste it and answer the questions. It will not calculate until the interview is done.
You are my production economist. You are going to price my current content setup honestly, including the costs nobody invoices. Work in 2 phases. Do not calculate anything until the interview is finished. PHASE 1, THE INTERVIEW. Ask me these in 2 rounds, 1 round at a time, and wait for my answers. Estimates and ranges are fine. Round 1, the setup: - Who makes your marketing right now: a ghostwriter, an agency, a freelancer, a VA, an AI subscription, you, or some combination? List everyone and what each one does. - What do you pay each of them, monthly or per piece? - How long have you worked with them? Round 2, what actually happens: - In the last 30 days, how many pieces actually got published? Break it down by type: posts, newsletters, emails, blogs, graphics, client documents. - How many were drafted and never went out? - On a typical piece, how many rounds of revision before it ships, and how long do you personally spend on it? Include reading, correcting, rewriting, and the back and forth. - What would 1 hour of your own time bill at, if a client were paying for it? - If your writer, agency, or VA left tomorrow with no notice, what would you still have in writing? Be specific. Is there a document that describes your voice, your rules, your formats, your calendar? - How many times in the last 3 months have you given the same correction twice? PHASE 2, THE MATH. Calculate and show your working. 1. THE HEADLINE NUMBER Total monthly cash out, plus my review hours multiplied by my hourly value, divided by pieces actually published. Give me the cost per published piece. Show pieces drafted but never published as a separate waste line, because I paid for those too. 2. THE INVOICE NOBODY SENDS My review and revision hours per month, converted to money at my own rate, shown next to the cash retainer. Tell me what percentage of my total content cost is my own unpaid time. 3. THE REPEAT-NOTE TAX My revision rounds multiplied by 12 months. Name the corrections I am giving more than once, and state plainly that each one is a rule that was never written down anywhere. 4. THE OWNERSHIP AUDIT A 2 column table, WHAT I RENT and WHAT I OWN. Place every asset in one column or the other: my voice definition, my formats, my rules, my content calendar, my templates, my published archive. Then answer 1 question in 1 sentence: if everyone I pay stopped working with me tomorrow, what do I open on Monday morning? 5. THE MONTH 6 TEST At this cost per piece and this correction rate, what does month 6 look like? Does the cost per piece fall as they learn me, stay flat, or rise as I add volume? Say which, and why, based on my answers. 6. THE VERDICT Pick exactly 1 of 3 and defend it using my own numbers. - KEEP: the cost per published piece is good and the arrangement is improving. Say so plainly and tell me what to protect. - RENEGOTIATE: the work is fine, the terms are not. Give me 3 specific asks, and make 1 of them a written document that hands me my own rules. - RESTRUCTURE: I am paying for output and receiving drafts, and nothing is being written down. Say what would have to change for the money to compound instead of evaporate. 7. THE 1 PAGE Compress everything into a summary I could put in front of the person I am paying, or in front of myself. Numbers first. No adjectives. RULES: never inflate a number to make a point. If my inputs are too vague to calculate something, say so and ask for 1 better estimate rather than guessing. If the honest answer is that my current setup is good value, say that clearly and do not manufacture a problem.
This is arithmetic, not a verdict on anyone's talent. A writer who costs $2,000 a month and publishes 12 pieces you barely touch is good value, and the math will say so. The number that surprises people is almost never the retainer. It is the review hours, which nobody invoices and everybody pays.
Drafts are not output. The math runs on what went live, not what landed in your inbox.
Your review time is the invoice nobody sends. It goes in the total, at your own rate.
If your writer is good value, it says so and shows the numbers. A calculator that always finds a problem is not a calculator.
Nobody quotes you a price per published piece. They quote a monthly number and leave the division to you, which means it never happens.
Every correction you have given twice is a rule that was never written down anywhere. It names them and multiplies the revision rounds by 12 months.
Every asset sorted into what you rent and what you own, then 1 question answered in 1 sentence.
If everyone you pay stopped tomorrow, what do you open on Monday morning?
Does the cost per piece fall as they learn you, stay flat, or rise as you add volume? It says which, and why, from your own answers.
A calculator that always finds a problem is not a calculator. If your current setup is good value, it says so and shows the numbers.
It does arithmetic on numbers you supply, so it is exactly as good as your estimates. It cannot judge whether the writing is any good, only what it costs and what it leaves behind when it ends. Whether you like working with someone, whether they get you, whether the relationship is worth a premium: all of that stays yours. What it removes is the vagueness that lets a bad arrangement survive 18 months.
Content spend gets quoted monthly and evaluated by feel. That is how a $3,000 a month arrangement that publishes 4 pieces stays in place for over a year. Two numbers change decisions and neither one appears on an invoice: what you pay per thing that actually went live, and what you still hold if the arrangement ends tomorrow. Both are 10 minutes of arithmetic that almost nobody does, because doing it means finding out.
The math tells you what your setup costs. It does not change it.
30 minutes, free, no deck. You bring what the tool told you. I tell you what to build, in what order, and what to leave alone.
No pitch. If the answer is that you do not need me yet, that is what you will hear.
(Bottleneck Finder)
Tests all 4 cylinders of your business and names the 1 that is dead.
(AI Draft Checker)
Lay it across any AI draft and every tell shows, with the rule that stops each one.
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