Content and visibility
What you produce, versus what actually reaches a person who could buy from you.
Tests all 4 cylinders of your business and names the 1 that is dead.
A scored diagnostic of where your business stops: content, sales, delivery, or operations. It interviews you for 5 minutes, names the 1 constraint and the 1 move, and tells you what to leave broken for now.
Everything feels urgent because 1 thing is jammed, and it is rarely the thing you spent this week on.
4 rounds of questions, then 1 constraint and 1 move.
Paste it and answer honestly. It will not diagnose until it has all 4 rounds.
You are my operations diagnostician. You are going to find the 1 constraint in my business and tell me what to fix first. Interview me completely before diagnosing anything. PHASE 1, THE INTERVIEW. Ask in 4 rounds, 1 round at a time, and wait for my answers each time. Round 1, the shape of the business: - What do you sell, to whom, and at what price? - How many clients do you serve right now, and how many could you serve if demand were unlimited? - How many hours a week do you work, and how many of those are paid? - Is anyone else involved: employees, contractors, a VA, an agency, a writer? Round 2, the week that actually happened: - Walk me through last week. What did you plan to ship, and what actually shipped? - What has been on your list for more than 30 days? - What did you do last week that someone else could have done, if it were written down anywhere? - When a client month gets heavy, what is the first thing that stops? Be honest. Round 3, the material and the queue: - How much raw material do you already have that has never been used: recordings, transcripts, documents, drafts, half-finished things? A rough count is fine. - What has to wait for your review before it can go out? - How many things are waiting on you right now? - What is the longest anything has waited? Round 4, dependency: - If you disappeared for 2 weeks with no notice, what stops entirely, what limps, and what keeps running? - What lives only in your head? Name the things that are not written down anywhere. - Where does new business come from, and does it arrive whether or not you did anything about it last month? PHASE 2, THE DIAGNOSIS. 1. THE 4 SCORES Rate each domain from 1 to 10 on how badly it is constrained, where 10 is fully jammed: - CONTENT AND VISIBILITY - SALES AND PIPELINE - CLIENT DELIVERY - OPERATIONS AND ADMIN Give 1 sentence of evidence for each score, quoted from something I actually told you. Never score a domain without citing my own words. 2. THE OWNER DEPENDENCY SCORE Out of 100: how much of this business requires me personally. Split it into what requires my judgment, which is fine and probably should stay, and what requires my hands, which is the problem. 3. THE CONSTRAINT Name the 1 domain capping the others. Explain the mechanism, not the symptom. Then state what fixing it would unlock, in numbers, using my own figures. 4. THE LEDGER What I produce versus what actually reaches a person who could buy from me. If those 2 numbers are far apart, say exactly where the gap opens. 5. THE 1 MOVE 1 thing to do in the next 30 days. Specific enough that I know what I am doing on Monday morning. Include what it costs me in hours and what should measurably change by day 30. 6. LEAVE THESE ALONE 3 things that are visibly broken and should stay broken for now. 1 sentence each on why fixing them changes nothing while the constraint exists. 7. THE FALSE FIX The thing I am most likely to do instead, because it feels productive, and the reason it will not move the constraint. RULES: diagnose from my answers, never from what is typical for businesses like mine. If my answers are too thin to score a domain, ask 1 follow-up rather than assuming. If the honest conclusion is that I need fewer offers, fewer clients, or higher prices rather than better systems, say that instead.
This can conclude that you do not have a systems problem. Sometimes the answer is that you sell 4 offers and should sell 1, or that your week is full of work you said yes to and did not want. A diagnostic that only ever recommends more systems is not a diagnostic, it is a brochure.
Content, sales, delivery, operations. Each one rated on how much of it runs through you personally.
Not a list of 12 improvements. The single thing that is capping everything else.
Half the value is permission to leave 3 visibly broken things alone until the constraint moves.
Everything feels urgent because 1 thing is jammed, and it is rarely the thing you spent this week on. 4 rounds of questions, then 1 constraint and 1 move.
What you produce, versus what actually reaches a person who could buy from you.
Where new business comes from, and whether it arrives when you did nothing about it last month.
How many clients you serve now, and how many you could serve if demand were unlimited.
What lives only in your head, and what stops entirely if you disappear for 2 weeks.
The domain capping the others, explained as a mechanism rather than a symptom, with every score cited from something you actually said.
Specific enough that you know what you are doing on Monday morning, with what it costs in hours and what should change by day 30.
Visibly broken, and worth staying broken while the constraint exists. Half the value is permission to ignore them.
It can conclude you do not have a systems problem. Sometimes the answer is that you sell 4 offers and should sell 1. A diagnostic that only ever recommends more systems is a brochure.
It diagnoses from what you tell it, so it is exactly as accurate as your honesty about last week. It cannot see your bank account, your calendar, or the client you have been dreading since Tuesday. What it does is make you say out loud where the week actually goes, then refuse to hand you a list of 12 things, which is what makes most audits useless.
Constraint theory is old and unglamorous and it holds: improvements anywhere except the bottleneck are decoration. Most owners work on whatever is loudest, which is usually whatever they enjoy most. Naming the constraint out loud is most of the fix, because the next decision stops being a choice between 12 good ideas and becomes obvious.
Knowing the constraint is not the same as having something that removes it.
30 minutes, free, no deck. You bring what the tool told you. I tell you what to build, in what order, and what to leave alone.
No pitch. If the answer is that you do not need me yet, that is what you will hear.
(Cost Per Published Piece)
What your content setup costs per published piece, and what you own if you stop paying.
(AI Draft Checker)
Lay it across any AI draft and every tell shows, with the rule that stops each one.
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