Enterprise Sales & ABM Systems
Account-based marketing, run at 4 SaaS companies
2018-2022
LinkedIn, Automation Anywhere, Vymo, LeadSquared
4 years
Overview
Account-based marketing, run at 4 SaaS companies
Account-based marketing and outbound, run at 4 SaaS companies. I built the pipeline motion at LinkedIn, Automation Anywhere, LeadSquared, and Vymo. The rooms included Facebook, Tesla, FedEx, and Samsung.
The Challenge
Each company chased big accounts the same way: one rep, one list, one guess. Different verticals. Different regions. No repeatable motion behind any of it.
The Solution
I built the account-based system: LinkedIn outbound, email sequences, events, and sales enablement, all working the same list. Then wrote the playbook for reaching the C-suite at a Fortune 500.
Results & Impact
Pipeline built at 4 companies
Reached the C-suite at Facebook, Tesla, FedEx, and Samsung
Sold into several verticals, across regions
Playbooks and sequences a new rep can run
Quota hit, quarter after quarter
He built pipeline the same way every quarter, and it held. He also got us in front of people most reps never reach.
Sales Leadership
Enterprise SaaS
Project Details
ClientLinkedIn, Automation Anywhere, Vymo, LeadSquared
Duration4 years
RoleEnterprise Sales & Marketing
Year2018-2022
Technologies
LinkedIn Sales NavigatorSalesforceHubSpotOutreachABM PlatformsSales Enablement
Tags
ABMEnterprise SalesOutboundPipelineSaaS
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