Content-Led Growth Engine

HubSpot-native dashboard with advanced attribution

2024
iCG Pay
6 months
Content-Led Growth Engine - Image 1

Overview

A full analytics platform built natively within HubSpot to provide multi-channel attribution, lifecycle automation, and real-time pipeline reporting. This system changed how iCG Pay tracked and ran their growth initiatives.

The Challenge

iCG Pay needed clear visibility into their multi-channel marketing efforts with proper attribution and automated reporting. Their existing setup had fragmented data across multiple tools with no unified view of customer journeys.

The Solution

Built a HubSpot-native analytics platform that consolidated data from all marketing channels, implemented advanced attribution modeling, and created automated reporting dashboards. Integrated GA4, social media platforms, and email marketing tools for complete visibility.

Results & Impact

50× blog traffic increase through content optimization
300% qualified lead growth with better targeting
90% faster reporting with automated dashboards
Clear ROI attribution across all channels
Reduced manual reporting time from days to minutes
"Shubham's analytics platform completely transformed how we understand our marketing performance. The automated insights save us hours every week and the attribution clarity has improved our decision-making dramatically."
Sarah Chen
VP Marketing, iCG Pay

Project Details

Client:iCG Pay
Duration:6 months
Role:Head of Marketing & Analytics
Year:2024

Technologies

HubSpot Operations HubGA4 APIn8n workflowsCustom propertiesCalculated fieldsAutomated reporting

Tags

HubSpotGA4n8nAnalyticsDashboardAttribution