Content-Led Growth Engine
HubSpot-native dashboard with advanced attribution

Overview
A full analytics platform built natively within HubSpot to provide multi-channel attribution, lifecycle automation, and real-time pipeline reporting. This system changed how iCG Pay tracked and ran their growth initiatives.
The Challenge
iCG Pay needed clear visibility into their multi-channel marketing efforts with proper attribution and automated reporting. Their existing setup had fragmented data across multiple tools with no unified view of customer journeys.
The Solution
Built a HubSpot-native analytics platform that consolidated data from all marketing channels, implemented advanced attribution modeling, and created automated reporting dashboards. Integrated GA4, social media platforms, and email marketing tools for complete visibility.
Results & Impact
"Shubham's analytics platform completely transformed how we understand our marketing performance. The automated insights save us hours every week and the attribution clarity has improved our decision-making dramatically."