Content-Led Growth Engine
HubSpot-native dashboard with advanced attribution
2024
iCG Pay
6 months
Overview
HubSpot-native dashboard with advanced attribution
A full analytics platform, built inside HubSpot. It tracks every channel, runs the lifecycle automation, and reports the pipeline live. iCG Pay used it to run growth off numbers instead of guesses.
The Challenge
iCG Pay could not see which channel earned which deal. The data sat in 5 tools. No one view showed the customer journey end to end. Reporting was manual and slow.
The Solution
I pulled every channel into 1 HubSpot build. Then added the attribution model, then the dashboards. GA4, social, and email all feed it. Nothing is keyed in by hand.
Results & Impact
50× blog traffic increase through content optimization
300% qualified lead growth with better targeting
90% faster reporting with automated dashboards
Clear ROI attribution across all channels
Reduced manual reporting time from days to minutes
This changed how we read our own marketing. It saves us hours every week. And we finally know which channel is doing the work.
Sarah Chen
VP Marketing, iCG Pay
Project Details
ClientiCG Pay
Duration6 months
RoleHead of Marketing & Analytics
Year2024
Technologies
HubSpot Operations HubGA4 APIn8n workflowsCustom propertiesCalculated fieldsAutomated reporting
Tags
HubSpotGA4n8nAnalyticsDashboardAttribution
Work With Me
Want a system like Content-Led Growth Engine?
Every engagement starts with a free sample built from your own material. You get a finished asset back in your voice within 48 hours.