SEO AND AEO

SEO and AEO so buyers and AI both find you.

SEO for coaches and consultants is now 2 jobs. Rank in Google, and get quoted by ChatGPT, Perplexity, and AI Overviews when someone asks what you do. I run both.

Send me 1 piece of your worki tell you what you already rank for, free.
For coaches and consultantsGoogle and AI answersWritten, not just auditedTracked monthly
The Problem

Ranking on Google is now only half the job.

Your buyer asks an AI what to do about their problem and gets an answer with 4 sources. You are not 1 of them. Meanwhile the blog you paid for 18 months ago ranks for phrases nobody searches with intent to buy. Both problems have the same cause. Nobody decided what you should be the answer to.

What You Get

What you get when I run your search visibility.

  • A keyword and question map built on buying intent, not search volume.
  • Pages and articles written and published, not a list of recommendations.
  • Technical fixes made: titles, descriptions, headings, structured data, sitemap.
  • Content shaped to be quotable, so AI answers can lift a clean passage.
  • Structured data so AI engines resolve you as 1 consistent entity.
  • A monthly report on rankings, AI mentions, and what changed.
The Process

How SEO for coaches and consultants runs in 5 steps.

01
The baseline
What you rank for now, what you get cited for now, and what your 3 closest competitors own that you do not.
02
The question map
The questions your buyers actually ask, ranked by how close each is to a decision. This is the plan, and it is short on purpose.
03
The technical pass
Everything a crawler and an AI reader needs: clean titles, 1 h1, structured data, fast pages, no duplicate canonicals.
04
The writing
Pages and articles written in your voice and published. Each one answers 1 question properly instead of 6 badly.
05
Measure and repeat
Monthly: what moved, what got cited, what to write next. The map gets updated, not restarted.
The Scope

Researched, written, published, and tracked.

An audit is not a service. It is a document that makes the work somebody else's problem. I do the research, write the pages, ship the technical fixes, and report what moved. You approve the question map and the drafts.

The Fit

SEO and AEO work is for you if:

  • You sell something with a real search market and you own almost none of it.
  • You have been quoted for an audit and want the work done instead.
  • You have noticed your competitors showing up in AI answers and you do not.
  • You have 20 or more old posts that could rank with a rewrite rather than 20 new ones.

You do not need 100 articles. You need to be the clearest answer to the 10 questions that come right before someone buys.

Questions

Questions about SEO and AEO work.

What is AEO, in plain terms?

Answer engine optimisation. Getting cited when someone asks ChatGPT, Perplexity, Google AI Overviews, or Copilot a question you should be the answer to. It overlaps with SEO but rewards clean, quotable, well structured passages far more.

How long before anything moves?

Technical fixes show up in weeks. New pages ranking takes 2 to 4 months. AI citations are the least predictable of the 3, and they follow the same work rather than needing separate work.

Do I need a blog?

You need pages that answer buying questions. Sometimes that is a blog, often it is better as service pages and comparison pages, which sit much closer to a decision.

Will you rewrite my old posts or only write new ones?

I look at the old ones first. Rewriting 20 posts that already have history usually beats publishing 20 new ones that have none.

More questions answered on the FAQ page.

Work With Me

Find out what you already rank for.

Send me your site and 1 piece of your work. Within 48 hours you get a free sample plus a straight read on where your search visibility actually stands.

Send me 1 piece of your work