Samples of the work, by service.

A screenshot proves someone can make a page look tidy. It tells a coach nothing about whether the page sells. You cannot see from an image why the proof sits at that scroll depth, why there are 2 fields instead of 5, or which block got cut.

So every sample here is numbered. Each block in the mockup carries a badge, and beside it is a short note on what that block is doing and what it would cost to remove. Reading 1 sample properly takes about 3 minutes, and at the end you can apply it to your own page whether or not you ever hire me.

If a sample does not teach you something you could use on Monday, it is not worth publishing.

Every page in this section was built to show structure and copy decisions. No client is named, because I do not publish client work. The copy inside each mockup was written for the demonstration, and I claim no conversion rate, no signup count, and no revenue figure for any of it.

I would rather say that plainly than dress up a demonstration as a case study. Coaches and consultants get shown enough of that already.

Real projects, with the actual scope and what shipped, live on the portfolio. Real numbers live on the proof page. Both are separate from this section on purpose.