Landing page samples, torn down section by section.
5 demonstration pages for coaches, consultants, and creators. Each one is numbered block by block, with a note on what every block is doing and what it would cost to cut it.
5 pages, 5 different jobs.
A free challenge, a paid audit, a live event, a 1:1 application, and a digital product. Different jobs, so different structures. That is the point of reading all 5.
Fitness coach
Fitness Challenge Signup
Signups for a free 7-day challenge
Read the teardownBusiness consultant
Consultant Audit Offer
Bookings for a paid audit
Read the teardownReal estate coach
Real Estate Event Registration
Registrations for a live event
Read the teardownLife coach
Life Coaching Application
Applications for 1:1 coaching
Read the teardownCreator
Creator Product Launch
Sales of a digital product
Read the teardownWhat every one of these pages has in common.
The 5 pages look nothing alike, and they were built off the same 4 rules. That is worth more to a coach than any single layout.
1 page, 1 action. No page here asks a reader to do 2 things. A second button is not a second chance, it is a decision the reader now has to make before they can act.
The headline names the outcome. Not the program, not the method, not the brand. What changes for the person reading it.
Proof sits where the doubt is. Doubt arrives at a specific scroll depth, right after the promise gets concrete. That is where the evidence goes, not at the bottom where a footer eats it.
Every block justifies itself. If I cannot write a sentence on why a block is there, it comes off the page. That is the whole reason these samples are numbered.
Structure first, then copy, then design. Reverse that order and you spend 3 rounds of notes arguing about words that were in the wrong place anyway.
Want the service, not the samples?
If you would rather I write, design, build, and publish the page on your domain, that is the landing pages service. It says exactly what gets delivered and how the 5 steps run.
Your offer deserves its own page.
Send me 1 piece of your work. Within 48 hours you get a real sample written in your voice, with no call and no pitch.