Paid audit offer page for a business consultant
You know something is leaking. You cannot point at it.
A 2-week audit that names the 1 thing.
Industries the audit has run in
"The finding was on page 1. The other 14 pages were the proof."
2 audits a month. That is the whole calendar.
- 1
The problem line runs above the headline
A muted sentence sits where a subhead normally sits, one block early. It names the feeling the buyer arrived with, and it is the only line on the page written from their side of the table.
- 2
Credibility before any claim
A consultant sells judgement, so the strip of industries goes above the deliverables. It answers has this person seen a business shaped like mine, which is the question underneath every other question.
- 3
Deliverables, not activities
Each line is a thing that exists at the end. Reviewed, named, written, walked through. Nobody buys a process, and the same 4 lines repeat in the side card so they stay on screen while the reader scrolls.
- 4
The 2 weeks, broken into 3 dates
Week 1, week 2, day 15. A paid audit is bought on certainty about scope, so the calendar belongs on the page rather than inside a proposal the buyer has not asked for yet.
- 5
1 action, said the same way twice
The nav pill and the closing button use identical words, and the capacity line sits under the button instead of above it. A reader who scrolled past the top never has to work out whether these are 2 different things.
The 6 decisions behind the audit page.
Copy decisions
The word audit stays, the word discovery goes
Consultants like discovery because it sounds collaborative. Buyers hear vague. Audit tells them there is a defined end, a document, and a finding, which is what makes it something you can charge for.
The proof sits above the questions
Doubt arrives after interest. Placing quotes before the questions means the reader reaches the hard questions already half convinced, rather than reading objections cold.
Capacity replaces urgency
No countdown, no expiring offer. The closing line states how many audits fit in a month. It is true, it is checkable, and it does the same job without costing the consultant any credibility.
Design decisions
A sidebar keeps the deliverables in view
A buyer checks what they actually get 2 or 3 times before deciding. A card that stays beside the copy answers that without a scroll back up, which is why this is the only 1 of the 5 with a sidebar.
Logos sit above the deliverables, not below
Credibility has to land before the list of work, or the list reads as a wish. Moving the strip down 1 block changes the same bullets from evidence into a brochure.
The type is left-aligned, not centred
This is the longest reading task of the 5 pages. A fixed left margin gives the eye the same starting point on every line, and centred text at this length slows a reader down measurably.
Your audit page deserves this much thought.
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